Caring Gene® Update

Lisa Volk and Tarrah Quinlan in Clinical & Quality

The Caring Gene® is a multimedia campaign, sponsored by the Iroquois Healthcare Association Workforce Investment Organization (IHA WIO), aimed at recruiting individuals to both clinical and non-clinical roles within long term care organizations across New York State. This innovative effort seeks out those with an innate desire to care, that want to make a difference in the lives of others by joining the care industry. 

All programs offered by the IHA WIO are FREE to long term care organizations.  

As the COVID-19 pandemic continues to impact the long term care sector – including residents, patients, staff and family members – the need to continue this recruitment program remains great. The Caring Gene® campaign will be relaunching – STATEWIDE – this winter featuring new messaging and creative to captivate our job seeker audiences.

In addition to the relaunch of the Caring Gene® campaign, the Caring Gene® website is also getting a makeover. The new website design will enhance long term care providers’ ability to recruit qualified candidates, as well as provide a greater user experience for prospective job applicants. The relaunch of the website will serve to give potential job seekers – especially those new to the industry – educational information related to long term care and provide interested individuals access to training, certification resources and advanced job search filtering capabilities. Providers will now be able to post job and training listings via a secure portal while job seekers will be able to apply for opportunities directly on the site. If you are a provider interested in signing up for the Caring Gene®, please visit or contact

In 2021, the Caring Gene® will also be offering its first ever online Virtual Job & Training Fair. This series of virtual recruiting events will be a great opportunity for long term care organizations to feature current job and training openings and meet virtually with potential candidates. During the fair, you will be able to interact with prospective candidates, eliminating the immediate need to meet face to face. Look for more detailed information to come in the next few weeks. Bookmark these dates: 

Caring Gene® Virtual Recruitment Fairs




Long Island

Thursday, January 21

11am-1 pm

New York City

Wednesday, January 27

8:30-10:30 am

HV/Poughkeepsie/White Plains

Monday, February 1

3:30-5:30 pm

Albany /Plattsburgh/Glens Falls

Wednesday, February 3

8:30-10:30 am


Monday, February 7



Wednesday, February 10



Tuesday, February 23

11am-1 pm

Caring Gene® is a registered trademark of the Iroquois Healthcare Association.


Lisa Volk, RN, B.P.S., LNHA
Director, Clinical & Quality Services
518-462-4800 x15

Tarrah Quinlan
Director of Education Program Development and Member Operation
518-462-4800 x20