Prepare for Careers in Aging Week: April 19-25

Joanne O'Connor

This year, Careers in Aging Week (CIAW) will take place April 19-25, 2020. The goal of CIAW is to bring awareness to the numerous career opportunities available in long term care and aging services. Along with the Gerontological Society of America, Argentum, and LeadingAge, the American Health Care Association (AHCA) will be spreading the word about careers in aging and celebrating our member’s current employees. To help you prepare for CIAW, they have developed a Workforce Toolkit for members with ideas and resources on how to promote careers in aging.  This toolkit can also be found on AHCA’s Workforce website here

Leading up to and as part of CIAW, AHCA will be sharing their #WhyICare campaign stories in collaboration with this event, and we encourage you to do the same. They are looking to share stories during CIAW that focus on frontline staff (CNAs, dietary, housekeeping, maintenance, etc). Help us find these stories by filling out this survey. The stories collected from this survey will be used on social media channels during the week. 

Following are ideas on how to get involved:

  • Participate on social media. Share how you’re celebrating and showcasing careers in aging on social media using the hashtag #CareersInAging.
  • Share your selfie! Snap a photo of your office, your facility, your clinic, your business, or your classroom. Describe your career in aging using #CareersInAging.
  • During CIAW, AHCA/NCAL will share resources, graphics, and more on social media. Spread the word by retweeting us on Twitter or sharing our posts on Facebook.
  • Celebrate your staff. Host a party to celebrate and thank your staff members. Invite staff members’ families and residents’ families, and recognize them for accomplishments, like tenure or outstanding customer service.
  • Open your doors to the community. Host a facility tour for local students, parents and teachers to showcase the day to day operations as a long term care professional.
  • Visit your local schools and talk about careers in aging. Informing the next generation about the opportunities in this profession is critical to meet future workforce needs.
  • Participate in job or educational fairs. The overall goal of these events should be to spark the interest of students and give them a sense of what a career in long term care is all about.
  • Plan a community celebration. Community events can be organized by local businesses, Chambers of Commerce, economic development groups and more. Talk to your community partners about how to best organize a celebration.

Discover more resources for LTC organizations and professionals on AHCA’s Workforce webpage here, and check back to for more information.